With the internet, many stores have to compete with online businesses for customers. This means that your ability to entice customers—and hold their attention—is important. Mirrors are a powerful weapon when it comes to attraction. That’s why with careful placement, you can use mirrors to benefit your customers and by extension, your store.
With the right mirror design and placement, your store can benefit from the use of mirrors in a number of ways.
Mirrors enhance light and space
With a clever use of mirrors, you can enhance the space in your store. This is a useful benefit if your store feels a little bit cramped in some areas. By using mirrors to capture other areas of your store, customers won’t feel hemmed in while shopping. And if some areas of your store are a little murky, then you can place mirrors to reflect the light from outside or from carefully placed lighting.
Mirrors show off your products from all angles
When you place mirrors around your products, you give your customers the chance to see those products from all angles. And wherever your customer looks, they’ll see your products mirrored back at them. This is a great way to capture a customer’s attention. For instance, they might be on the way out of your store and then catch sight of an interesting product in the mirror.
Mirrors are also great for use with display cases.
Mirrors help customers imagine wearing or owning your products
If you sell products that a customer can wear, such as hair accessories, watches or clothing, mirrors are important. For instance, when a customer picks up your product, having a mirror immediately in front of them will allow them to see how the product looks on them. The longer a customer has to search for a mirror, the more likely they will lose interest.
Mirrors cause customers to linger longer than they normally would
Mirrors are the ultimate attention grabbers. Even if a person is on the way to work and simply wants to check their hair in the mirror, your mirrors could serve that purpose. But with clever placement of nearby products, you can entice customers to buy a product that they might not have otherwise been interested in.
Mirrors conceal otherwise unattractive areas of your store
If some parts of your store are unattractive, like exposed wiring, conduits or dark corners, mirrors can come in useful. Place mirrors in front of these areas so that your customers have something else to look at. And by using custom designs, you can ensure your mirrors are large enough to cover these areas. Custom mirrors can also direct your customers gaze into another part of the store.
Mirrors can help prevent theft in your store
Theft is always a risk in a store, no matter what products you sell. And of course, mirrors are a common deterrent for thieves. You don’t have to stick to convex mirrors though if you don’t like the look of them. You can place several mirrors in strategic locations to both put thieves off and draw attention to certain products.
To make the most of mirrors in your store, design your own custom mirrors that fit the layout, space and décor of your store. This will help you to maximise their effect.
South Melbourne Glass can create a mirror or set of mirrors that meet your specific needs. Whether you need a traditional, modern or convex mirror, we’ve got you covered. Call South Melbourne Glass today and together; we’ll come up with a mirror design that brings out the best in your store.